Social Media Marketing Tactics for a New Online Thrift Shop

“THRIFT SHOP” the amazing concept of a second-hand market for the things you own and don’t really need anymore, but too expensive to be thrown away hence, thrift it. This creates a win-win situation for the sellers as well as the buyers, mainly due to the price aspect.  For a new online thrift store, social…

9 Key Strategy Decisions to Make for a Successful New Online Business

Welcome back readers!  By now I trust we all know the gist about digital marketing and how important it is to a company, especially as an essential tool to survive the impact of Covid-19 on businesses.  This week we will be diving in on 9 digital marketing strategic decisions which are important for a new…

A Smart Approach to Covid-19

COVID-19 spurs global marketing innovation and in the coming months, businesses will turn to digital strategy to survive Covid-19 (Marr, 2020). Critically evaluate how businesses should evolve their digital marketing strategy in times of COVID 19? The year 2020 has been a truly memorable year, and not really for the right reasons. From the start of the…

Year in Review – Vertical Movie Shot on iPhone

As part of the Digital Marketing unit I’ve made a video compiling all the photos and videos which I’ve captured only using my iPhone, this video is all about my year so far in Australia and the things I’ve seen. Most of the shots are of Canberra and a little bit from Melbourne, Sydney and…

The Concept of Digital Marketing

Digital marketing has brought about a revolution as to how businesses reach their target audiences. With the employment of traditional marketing techniques along with the digital marketing tools the “reach” has developed to a global scale. Businesses have the opportunity to expand into new markets, offer new products and services and maintain personalized interactions with…